Within today’s remarkably competitive retail market place, giving beneficial add-on solutions is very important to elevating profitability as well as improving upon customer satisfaction. Although, determining the value of an extended service plan (ESP) is usually within the eye of the beholder. For many buyers, it’s known as safety blanket, realizing his or her investment is safe long after the actual company's warranty finishes. Others, even so, see warranty plans as another line item on their own receipt that they can’t rationalize during difficult economic moments. As retailers look to beef up profit margins in times of flat sales, it’s important to clarify the results ESPs provide consumers above and beyond the particular warranty stipulations.
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April 2017
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